Brooke Griffin founded SkinnyMom.com in 2011. Behind Griffin’s leadership and a fabulous team of editors and experts, Skinny Mom quickly became one of the fastest-growing brands in the health, fitness, and lifestyle verticals for women. Skinny Mom was acquired by Womanista.com in September, 2016 and was relaunched as Womanista Wellness.
Womanista, The Authority on Fabulous, is a lifestyle brand that inspires and encourages women by delivering informative content, recommendations and entertainment and trending news through the lens of fashion and beauty, family, wellness, design and current events.
With 6.83 million unique visitors (comScore: November 2016) and 7 million social followers, Womanista speaks to the key women’s demographic that consumes media and shops online.
Originally started in 2012 by Cassie Kelley as a personal blog, Womanista was re-launched as a media company in June 2015 by Kelley, Falon Terry and the founders of Rivals.com (sold to Yahoo!), 247Sports (sold to CBS Sports) and ComicBook.com on a custom technology platform designed for the women’s lifestyle category and the growing consumption of media and commerce through mobile devices.
6 Cadillac Drive, Suite 280
Brentwood, Tennessee 37027
Contact: Tori Tarvin