Mike Jeffries, CEO of Abercrombie & Fitch, has been in the news lately for remarks made about his company’s philosophy on sales and their audience. His statements were inflammatory about the size of his target female audience and his views on “cool people.” For instance, Jeffries says Abercrombie won’t hire unattractive people “because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”
His statements have sparked quite a bit of controversy, prompting some to return their clothes and even give the clothes to homeless people in an attempt to change the image on a grassroots level. What’s interesting, however, is that the Mr. Jeffries gave this ill-fated interview back in 2006 and it is only now gaining viral infamy. While people’s outrage over what he’s said is justifiable in terms of the sea-change taking place regarding bullying, does he deserve any forgiveness when we learn that his views may have changed in the last 7 years? He hasn’t come out to refute his words so perhaps he’s leading the public to assume he still thinks these things. On the other hand, he may be sitting back to enjoy the renewed, free publicity his company is getting.
How has your opinion of Abercrombie & Fitch changed lately, if at all?